![]() ![]() all combine to create the UX, whether positive or negative. The design of the interface - its usability, information architecture, navigation, comprehension, learnability, visual hierarchy, etc. The UX is the customer/user’s experience with a specific product, for our purposes, a website, app, or software. Let’s explore the nuances of each field, and how a better understanding of CX makes you a much stronger UX designer. ![]() ![]() The customer experience represents every step of the journey from when users are running price comparisons, to when users try the product, to when users may resort to customer service if their needs aren’t met. While most designers directly influence the UX, they also need to understand the larger context of the CX. User experience is not the same as customer experience. User Experience: Why the Difference Matters
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